The Unsettling Reality of AI

A few years ago, people’s knowledge of AI was limited to science fiction movie depictions. Now, this is a topic that has the world buzzing. Similar to any new trend, the innovation is causing is a major wave of curiosity and enthusiasm. With such unpresented support and backing, companies began to heavily invest in this […]
How Machine Learning is Helping Businesses and Entrepreneurs

Machine learning – the present or future? Many businesses struggle to grasp the concept whereas others have begun to employ this already. The sudden emergence and growth of AI and machine learning push the boundaries of technology. A recent example would be Google Assistant, a video of which went viral as it was […]
E-commerce Over the Last Decade

In simple terms, e-commerce refers to the purchasing and selling of goods online, be it through an app on your phone or a website. The industry has experienced a massive jump in popularity over the last decade, owing to the technological boom and the adaptation and usage primarily by the younger generation. Due to its […]
Augmented Reality Brings Iconic Art to Life
With technological advancements in every corner, Augmented Reality has become the real focus of the decade. The sudden eruption of video games especially has driven a sudden interest in the concept. Developers have taken note of this, and have recently worked on implementing this in the world of art. Their goal is to transform static […]
How Visual Elements Can Play A Part In Escalating Your Blog Post’s

Engagement Blogging is not everybody’s piece of cake and requires a lot of attention and concentration when it comes to building up words for the right content. There are a lot of tips and tricks that you can use in getting engaged to your audience, such as storytelling. However, words alone don’t stimulate the reader […]
7 things I learned being an entrepreneur

Do you have a passion for innovation? Are you a leader? Do you have big goals and dreams for the future? These are a few questions that define an entrepreneur. It is not just about laying down a plan but how well are you willing to commit yourselves to execute it. An entrepreneur is […]
What is Content Strategy? Why does it matter?

Everything seems nice when executed with an already decided plan of action. This plan of action takes up shape with the formation of a strategy. Almost all of you would agree with the fact that if a content is created without a strategy, it would lead nowhere. Foresight About Prospective Results Once you have decided […]
The Future is Happening: Artificial Intelligence & Virtual Reality in the world of Marketing:

The Artificial Intelligence & Virtual Reality are no longer the talk of the ‘future’, in fact it is happening now! This new technology is huge, efficient and has a greater impact today compared to ever before. But to keep it concise I would only talk about the ways it is impacting the marketing trends! Let’s […]
Importance of Branding for your business

Branding nowadays is a lot more than just slogan, signboard, symbol or design. It’s more of what people think of your brand. Or in simpler words, the impact you leave on their minds through your marketing strategies. The branding can be defined as the process of building the image of a product. In this sense […]
Google Adwords Vs SEO

If you are another business man trying to compete in the highly competitive market, stuck in the endless debate of Adwords Vs SEO and can’t wait to find the genuine answers you are at the right place! Today I’ll help you understand how google adwords and seo work and what is better? Like all of […]